Who We Are
Born in Beirut, Rūt Essentials was inspired by the personal journey of founders Adnan Adada and Nour Khodr.
Nour was surrounded by nature her entire life and learned from her grandmothers the fundamentals of natural living; from Olive grove and Pine seed harvesting to traditional soap making. Born and raised in the southern Lebanese mountains, Nour developed a deeply rooted understanding of natural self-care methods through these cultural traditional practices.
Following a difficult period in his early life in Lebanon, which resulted in mental health issues, Adnan’s determination to find a manageable solution led him to source a selection of essential oils with the help of his family to help him manage and then boost his mental health. Initially ignited by need, but then fueled by passion and a quest to make available the very best solutions to as many people as possible, Adnan and Nour have worked tirelessly to responsibly source the highest quality of 100% pure natural oils and make them widely available at an accessible price and with flexible recommendations to incorporate into everyday life, both enhancing mental approach and offering health and beauty-boosting solutions.
Our name, our brand, and our mantras are inspired by our magnificent city. And although 2020 was a very difficult and challenging year for Beirut, we learned from our city and its people how to face challenges with strength and pride no matter how daunting they may seem to be. Beirut has always driven us to uplift, strengthen, and better ourselves. We learn revival from Beirut. We learn fortitude from Beirut. We learn resourcefulness from Beirut. And at Rūt Essentials, we are committed to deliver all these aspects and experiences through our products.
From the Rūt to You
What roots are to a plant, Rūt Essentials is to us all: life force, life source and nourishment for the mind, body and soul. Rūt Essentials was born from the aim to source the best that Planet Earth has to offer, because we believe that the power of nature in its purest and simplest form is the best prescription for the mind, body and home.
Bloom With Nature & Let Nature Bloom
Our mission is to offer true value in the form of holistic wellbeing. We want to convey a natural state of balance and positive energy through opening and grounding the senses. By taking a few moments each day to focus on self-care, using essential oils to uplift, calm, focus or transport, we can boost our mental health, lift our spirit and attract more positivity into our daily life. We all need to pause, reflect and take care of ourselves to be able to best help and support the people we love.
We don’t compromise on our standards and we commit to sharing the highest quality of essential oils with the world. We source our oils in small batches to maintain quality status which also means no materials, energy or resources are wasted, and our warehouses are powered by green, renewable energy.
Family & Community
The Rūt Essentials Family is a community of nature-loving, compassionate and nurturing connectors who choose to live life to the fullest, collective empathy and responsible community. We each have a lot on our plates, and it's important to find a space with like-minded people to trust, to think out loud and share experiences. As founders, these values are at the heart of and guide everything we do. We can’t wait to welcome you to the Rūt Essentials Family and support you on your wellness journey.